A writer would never refer to a beloved kitten generically as an animal. She would refer to it by name, relationship or another individual characteristic.
HTML has forced web designers to refer to many elements on a web page generically, until now.
HTML5 introduces new elements which allow designers to identify more content types. Five3 harnesses HTML5 to provide more meaning to search engines and other machines
The immediate benefit of this is an improved perception of your website with search engines. Going forward, new benefits will be revealed as web applications take advantage of the additional semantic meaning in your website.